Lowell Centennial Celebration

At a meeting of the Lowell Board of Trade Wednesday, March 4th, 1931, the thought was expressed by President N.E. Borgerson that we sponsor a homecoming and celebration this year in observance of the 100th anniversary of the founding of Lowell. It was voted to have the Board of Directors meeting the Lowell Woman’s club with the view of having them co-operate with us in staging the celebration. They very graciously accepted to enter into the work and to stage a historical pageant as a special feature.

The dates were then set for the events—August 6, 7, 8, 1931.

President Borgerson made the following appointments to start the plans for the Centennial:

GeneralCentennial Chairman, Dexter G. Look; Vice Chairman, N.E. Borgerson; History, V. E. Ashley; Publicity, W. W. Gmser; Parade, F. A. Madigan; Safety, Fred Gramer; Decorations, F. J. McMahon; Sports, T. A. Gazella; Program C. H. Runciman; Housing, E. A. Thomas; Reception and Invitation, M.N. Henry.

Centennial headquarters were set up in the Lee block at 121 W. Main St. Activities started at once, Committee heads and members visited other towns and cities where Centennial celebrations had been held, neighboring friends and boosters were invited to Lowell to join us with us in effecting a program and celebration of the highest calibre. Correspondents from the Grand Rapids Herald and Grand Rapids Press were making weekly trips to Lowell to secure information for publication in their papers concerning our plans, early history, and interesting facts connected with Lowell and its progress.

President Borgerson appointed John Arehart and Will Christiansen as the Budget committee. It was necessary to raise money, of course, to defray the expenses of our undertaking. These two men did a fine job as the members of the Board of Trade came through with pledges of financial and moral support to guarantee a successful celebration. The village of Lowell also cooperated to the extent that they would assume all responsibilty for decorating the streets, labor and general service during the week of the Centennial.

The celebration was to be staged mainly at Lowell Recreation park, one of our outstanding possessions. Our grandstand, while a sizeable one, was not large enough to take care of the seating capacity. A very fine purchase was made by the Board of Trade at this point in securing bleachers of ususual quality and construction through the alertness and interest of Pres. Borgerson, G. D. Cook, E. C. Foreman, P.C. Peckham and others. The seating capacity of these bleachers was 1700 and originally sold for $1,800. They were obtained for practically $400 complete. The Lowell Board of Education showed their colors when they came through to stand $200 of this expense.

An amateur boxing contest was staged at Recreation Park the evening of July 2nd. This contest was under the direction of Parade Chairman Madigan and well attended. It provided additional funds for our celebration.

Mayor M. N. Henry, D. G. Look, R. G. Jefferies, Will Winchell, Harry Day, E. R. Kniffin, John Arehart, G. D. Cook, Chas. Doyle, C. H. Runciman, N. E. Borgerson, H. L. Weekes, and other members made several trips to surrounding towns and cities, meting with city officials. In practically every place they were favored with assurance that they would have floats, bands, drum, bugle corps, etc., here Aug. 7th to enter the parade.

With the approach of the centennial dates it was found that plans were completed and everything functioning splendidly. Wkeely meetings were held so all committees and members could exchange ideas and formulate the best plans for every event.

A Centennial Queen contest was conducted previous to the Centennial dates and the merchants issued tickets for all cash purchases and paid accounts. The queen candidates were also selling tickets to the Strand theatre, each sale giving them additional tickets and additional revenue for the Board of Trade. This contest was very efficiently conducted by P. C. Peckham and Paul Kellogg.

The Michigan Greater Shows were engaged to furnish shows, rides, etc., for the occasion. Spaces was rented concessions and practically every foot of available used to lay out a midway. Will Winchell of Ionia had charge of this work and did a good job.

 
The Centennial Starts

With the morning of August 6th, everything was in readiness. The streets were gayly decorated, the midway was in full regalia and a carnival atmosphere was in evidence among the crowds assembled. Former Lowell residents were registering at headquarters. At noon the people were treated to delicious sandwiches from the ox-roast at Recreation park with sparkling lemonade as a chaser. This ox-roast was under the supervisionof L.W. Rutherford and thousands were served. At two in the afternoon former governor Chase S. Osborn gave an address at Recreation park.

The crowning of the Centennial Queen, Miss Emma Kropf, was enacted at Recreation park by the Hon. Chase S. Osborn on the same afternoon.

The Lowell American Legion band under the direction of Charles H. White, gave a find band concert. At 3:30 a ball game between the Lowell Independents and Alto Independents ended in a victory for Lowell. T. A. Gazella ably conducted the game. At seven in the evening a balloon ascension and parachute drop was enacted. At 8:15 the Pageant of Progress was staged before an overflowing crowd. This was easily one of the outstanding events of the centennial. The author of this pageant was Mrs. Thelma Hahn, a Lowell girl, and showed considerable time and work. Mrs. C. H. Reynolds and members of the Woman’s club deserved plenty of credit for its splendid work. The cast was all Lowell people and surely they were well chosen.

 
The Second Day

On August 7th, perhaps the greatest crowd ever to visit Lowell started to pour into Lowell from all directions. By 10 a.m. every nook and corner was occupied with cars, people, etc.

Special officers were efficiently handling the tremendous traffic and the Main street of Lowell was lined on each side with people from miles around.

At one o’clock the grand centennial parade headed by Chairman Frank A. Madigan on horse, started from Melody Farms, just west of Lowell. The parade itself was practically three milse long. Bands, floats, drum and bugle corps, oxen, old-time vehicles, airplanes and every kind of modern transportation went to make up the event. It was reported that 30,000 people witnessed this mammoth spectacle and it was without question one of the finest arranged and conducted parades ever held in western Michigan.

Following the completion of the parade the multitude milled its way to Recreation park. At 3:00 in the afternoon our governor, Wilber M. Brucker, addressed the crowd assembled and also Hon. Carl E. Mapes, Congressman from the Fifth district spoke briefly.

Officials from the surrounding towns and cities were present and joined in with Lowell in its celebration.

At 4:30 the Lowell Fineis Oils ball club played the Ionia Reformatory nine before a capacity crowd and a very fine game was played. Fineis Oils won 3 to 0. Free acts, band concerts and the midway furnished plenty of amusement for those who wished to take in everything.

In the evening the pageant again played before a capacity crowd. Dancing was enjoyed on the tennis courts outdoors after the pageant and people were still here in the small hours of the morning to take in all that they could of this mammoth celebration.

"The Wildcat" was a popular mecca of resort for thousands early and late.

 
The Third Day

On Saturday August 8th, sports and contests were staged at Recreation park under the supervision of Mr. Avery. A basket picnic was held at Richards park with Earl Thomas as the chairman. This was also well attended and a good time enjoyed by former residents.

At two in the afternoon a racing matinee was held at Recreation park. Regardless of the fact that it was marred somewhat by a rain a good crowd was in attendance and a fine program was given. This event was under the supervision of Paul Kellogg and C. H. Runciman.


In the evening a reunion was held at the schoolhouse of all former Lowell people and their local friends. A program was well received and the Lowell Alumni Association was reorganized. Dancing and singing prevailed at the City Hall. Antique exhibits were in evidence everywhere. Mrs. Fanny Morgan of Grand Rapids had charge of the exhibits.

The celebration was one of the most successful ever staged in Lowell or any place in Western Michigan. Not an accident marred the occasion and the general management was as good as it could be possible to have.

On Sunday as an added feature a reunion was held at the Methodist church with the Rev. Russell Brady the principal speaker.

 
Notes on the Centennial

A beautiful flower show was held all three days in the Yeiter block under the auspices of the Lowell Garden club.

The total cost to the Lowell Board of Trade for the three-day celebration was approximately $3,300. Receipts from the Pageant, queen contest, boxing contest, concessions, shows and other sources was $2,300. The balance of the expense was borne by contributions from Lowell business houses and Board of Trade members. The result was very gratifying and with the balance in the treasury, the huge undertaking of the publishing the history was undertaken.

The people who helped put over this Centennial celebration are too numerous to mention, but needless to say the success of the occasion plainly showed that all Lowell and its loyal neighbors did their bit.

Walter J. Kropf, Secretary

 

Lowell Board of Trade, Lowell: 100 Years of History, 1831-1931, Lowell, Michigan: The Lowell Ledger, 1931


Transcriber: Jennifer Godwin
Created: 25 April 2003